Want to find out the best way for a business to drive up profits while keeping low prices? Well, you are in the right place! In this list, we will go through the top 10 genius referral programs for marketing your business. According to recent studies, it has been proven that referrals and word of mouth are the most trustworthy type of marketing to increase sales.
So, here is a list of 10 programs you can incorporate into your business today:
1. Refer a friend, get points
A simple yet effective way to get customers to draw their friends and families to your business. This is a method that American Express stands by! The way these works is customers will simply send a referral link to someone they know and gain credit points which can either get them sample products or can be used to get customers discounts on the good or service.
2. Get your customers to do something charitable:
Similar to the prior example, customers are to send a referral link to a friend but in return, they are contributing to a charity that the company works with. This is an extremely effective approach since it appeals to the emotions of consumers. Sometimes doing something for the less fortunate feels much better. Rodin offers something similar where they donate a certain amount to a charity when an employee refers a client!
3. Get paid to refer
Who doesn’t want some free money? Companies such as Pure Profile provide their customers with $20 every time they refer a friend. You are bound to get many referrals when customers are being paid for it.
4. Product giveaways on social media
Popular Australian skincare brand Alya Skin is often gaining popularity due to their social media giveaways. Giveaways require consumers to tag their friends in a post to be eligible. This is a great way to gain attraction in little time!
5. Gift cards
Gift cards can go a long way when it comes to referral, consider well-known company Spotlight which provides their most loyal customers with generous gift cards.
6. Offer money to put back into your business!
Did you know you can receive up to $10 when you refer a friend on Uber Eats? Providing customers with money is not only a great incentive for referrals but also promotes customers to continue shopping from you.
7. Provide a taste of premium access
Get users/customers to get a taste of premium for a limited when they refer a friend! This also promotes users to potentially purchase premium services for your business.
8. Offer educational webinars
Depending on your business you can offer your customers and clients free educational webinars which your target market can share with their friends or others in a similar niche. This can also be applied to web articles and social media posts that your target market may find valuable. However, webinars are more likely to draw more attention.
9. Giveaway raffles
Raffle tickets will never be out of style! The Good Friday Appeal is regularly using raffle tickets to gain more popularity towards their cause.
10. Give your friend money and receive it as well
Another clever referral marketing trick, provide customers who refer with a certain amount of money and offer the same amount to the friend who was re offered. This is great to encourage your customers’ friends to shop from you!
Does your business have a Referral Program that works? Tell us in the comments below!
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