A trademark is an intellectual property that makes your business stand out so that customers can easily recognize and identify you from other businesses. It symbolizes your services and products in the form of words, phrases, or a design representing your company’s name or logo.

The three symbols associated with trademarks are ®, ™, and ℠. 

® indicates the registration of the trademark and exhibits that the trademark is protected under the trademark Act. 

™ Only demonstrates the use of the trademark by the company but does not stand for the mark’s registration or protection under the trademark Act.

℠ stands for Service Mark.  It works similar to ™, and is mostly associated with service marks. However, it is not guaranteed to be protected under the Trademark Act.

The ® symbol can only be used once your trademark has been granted and you have the registration certificate from IP Australia. However, there are no legal designations required for the other symbols. The ™ symbol is used when you intend to claim a trademark but haven’t registered yet.

Intellectual property represents a number of intangible assets to which one can claim an exclusive right. Trademark is only one form of intellectual property that is protected under the Trademarks Act.

Trademark registration ensures that you enjoy your business protection as it grants you with the exclusive right to use the mark. It also works as an evidence that you own the trademark and can easily prevent copy cats from counterfeiting and stealing your mark as you prevent them and safeguard your business. Simply put, it prevents your competitors from damaging your brand name, logo or products/services.

Trademark search is an important first step in the registration process as it enables you to avoid picking out and violating already registered trademark rights. It detects similar marks that are in your industry, tells us who they are, where and how they are using the trademark. It also determines other registered marks that may prohibit your registration and use of the trademark even if they are not identical. Save your time and money, start your trademark search ASAP!

The answer depends on where you need the trademark registered. It takes between 6 to 18 months to finalize the process. It may take longer due to some legal actions to be taken in case of any objection of or opposition. Our team at AKSC Australia will be accompanying you in every step of the registration process and update you as we go.

Your trademark registration lasts for 10 years. Registration maintenance will keep your trademark alive. All you have to do is to maintain using your trademark and prevent interruptions. Our team at Trademarker will keep the track of your registration and notify you when renewal is due.

As the owner of a trademark, you have the right to sell, bequeath, or transfers rights through a process called assignments. You also have the option to license the rights to the trademark. Our team is well-equipped to make the transfer of ownership a simple and easy process for you

There are various reasons that might cause a trademark to get rejected, such as similar mark names or similar logos that have already been registered or, Trademarks containing a surname or geographically descriptive of the location of the business. Furthermore, a foreign name that requires translating to English term, an individual’s name and likeness, or a book or a movie title.

Yes, once you complete the questionnaire and confirm our services you will be issued a quote via email, which after acceptance you will receive an invoice at which point you will make the payment.

Trademarking names are generally not recommended. One can trademark a name only if the meaning of the name is not tied to any existing goods, services or an individual. If it is, it will likely get rejected.

Your monitoring report will be provided every month and will continue for as long as you wish the monitoring to be conducted. It can be customized based on your preferences. You will receive an email towards the end of the timeframe.