It takes extensive time and resources to register and launch distinctive and effective brands. Before choosing a trademark for your business to identify your products and services, it is important to make sure it is not being used by an existing entity.
Trademark search is an important step in the registration process as it enables you to avoid picking out and violating already registered trademark rights. Any attempts of registration and usage of such marks will be costly and time consuming as it will result in being summoned to the court by the trade mark owner. This may also result in recalling products, halting, and cancelling advertisements and registering and launching a new mark in short notice, all of which are significant losses to be considered.
It is wise to search as widely as possible to identify the options available. However, the process is not as simple as it sounds and requires specialist skills as merely searching for identical marks will not be sufficient. Therefore, seeking assistance and advice from an IP professional is a wise option to take. An IP professional can help you in terms of legal, financial, and business aspects of a trademark. They are experts that can help you in applying and obtaining trade mark registration and protection, advising you on efficient use of trademarks, licensing and assigning of trademarks, and assisting you in enforcing trademark laws.
If you come across registered or pending trademarks that are similar as yours, you need to check for their class, as similar marks can co-exist if they are related to different types of product or service classes.
Trademarks are one of the perpetual properties and intangible asset an entity can have that adds value over time. Therefore, it should be unique and distinguishable, and an extensive trademark search before the registration is recommended.
To conduct a Trademark Search visit https://trademarker.net.au/search-request/
