Did you know that Trademark infringements are becoming more common? If you are a business owner, monitoring your trademark is just as important as registering for one.
Here’s what you should know about trademark monitoring.
So, you have registered your Trademark, now what? Well, it is essential that you keep on track and monitor your registered Trademark.
A fully registered trademark does not mean it is immune to a Trademark Infringement. Your Trademark is an essential intangible asset; therefore, it is crucial that you protect it.
Monitoring your trademark can result in many benefits for your business. Your trademark is how your customers perceive and recognise your business. It is a crucial step in your branding and ensuring your business has a unique presence. Not monitoring your trademark may lead to possible infringements and imitations from other entities, which can confuse your customers which puts your brand reputation at risk. Having a negative reputation is a major set-back for any business and can be very difficult to come back from.
Furthermore, an infringement to your trademark can mean third parties are ‘stealing’ your company’s notability. Operating under the same or similar name, you are allowing third parties to take advantage of your popularity and image to enhance their economic gain.
How do you monitor a registered trademark?
There are many ways to monitor your trademark, firstly it is important to check if your registered trademark is updated. In Australia, a trademark registration lasts up to 10 years. Ensuring that your trademark is continually being renewed is the number one step of monitoring your trademark. Once that is out of the way here is a list of ways to track your trademark:
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Use Search Engines
Google is a great starting point to track down your trademark, it is a fantastic tool to find trademark infringements and find entities that may be operating under a similar name or even using similar words or images. Furthermore, setting up Google Alerts for possible infringements is time-effective strategy so you don’t need to spend hours on Google Search.
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Australian Securities investment Commissions (ASIC)
ASIC works with business name renewals and registrations of business names within Australia. ASCI’s online database gives you the opportunity to search up businesses in Australia and additional information on them.
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Engage an IP Agent
IP Agents are professionals who have experience in Monitoring Trademarks, from Published Journal, ASIC, and various other resources. If you would like to Monitor your Trademark with Trademarker, visit out Trademark Watch Page.
Developing a business takes a lot of time and effort, it is crucial that you to responsibility of protecting your intellectual property from third parties to avoid any future issues that may rise.
To ensure that you are not putting your business at a risk, regularly monitor and track your registered trademark by following the simple steps provided.
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